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If you want to be a successful dealership, you must train like one!
Most dealers know that sales/management training is important. Many are wondering whether they should do their training online or the old-fashioned way (face-to-face). Worry not. Remember, the nature of the automotive sales industry is very different to that of other sales-oriented sectors. Therefore, to have the right knowledge and skills in this field, you need to undergo the right type of training.
Before we dive into why face-to-face automotive sales training is better, we must first acknowledge how the Digital Age has changed our way of living. The internet has made communication better than it was before. Nowadays, you can send emails to your potential clients and other associates or even communicate with them via social media. As a matter of fact, a lot of people are working online. They don’t have to actually go to a physical location.This, however, isn’t the case when it comes to selling automobiles.
95% of the population still buys their vehicles the old fashioned way by visiting a showroom. As an auto salesperson, you can’t, therefore, work from home.We must admit that before all this digitalization took ahold of our world, people used to interact more. People could hang out for coffee but nowadays everyone simply prefers to just text the other person. This shows how this digital way of communication is interfering with how we communicate. It’s no longer as effective as it used to be.
You might be in a dilemma wondering whether to engage in digital or physical automotive training? But the answer is simple. Through physical interaction, you will be able to easily learn from the memorable experiences that you will share with your manager/trainer. Moreover, the more memorable an experience is, the easier your salespeople will be able to grasp it. Learning face-to-face how to approach a client in a showroom/dealership will have more impact on your skills than watching it being done online.
When it comes to auto sales training, there has been an increase in the number of such courses being offered online. Everyone wants to be a better salesperson. As a result, many trainers are opting to use online courses. You, however, need to rethink your decision and make a judgment on whether being trained online will give your salespeople sufficient knowledge?
Despite the fact that digital training will grant you some benefits such as convenience and ease of access. You must question the quality and effectiveness of the training. Research has proven that up to date; face-to-face training still remains better and more effective than digital training.
There are a lot of conveniences associated with face-to-face training such as the physical appearance of the trainer in the classroom. Auto sales experts argue that digital training isn’t meant for the auto industry. It might work for other sales-oriented fields but not automotive sales. Moreover, the most successful and popular vehicle showrooms/dealerships worldwide prefer salespeople who have undergone face-to-face training.
Classroom training (Face-to-Face) is most ideal for small groups and especially in cases where interaction, team building, and/or nonverbal communications are vital to achieving learning objectives. Role-play and simulations, often used in sales and management training, are perfect activities for live classroom sessions.
Kick Back and Relax. Let us do all the hard work! We provide you with amazing sales meeting & training content that are only a –click- away. It’s that easy. We offer: Full control of monitoring, developing & managing your staff On demand training modules designed to offer engaging fun and effective training The ability to efficiently deliver effective and informative sales meetings that everyone can follow Fun activities that highlight important key issues Valuable learning points that energize your sales team and help develop specific skills
Do you want to give quick fun and professional sales training meetings?
We designed our training classes to be short, informative and effective. We believe that training classes are better kept to an average of 20 minutes per lesson. By doing so, we avoid losing the salespeople attention.
Are you willing to capture your sales people's attention with real world situational training?
My365AST not only has the right type of training, but we also have the right amount of training material. You can now move above and beyond basic training levels without running out of quality content.
Are you committed to making a real difference in the lives of your managers and your sales people?
Holding your managers and your salespeople accountable is critical. We can provide you with a good foundation on which your managers can build a strong sales team that reaches their highest potentials.
Gaging by the popularity of digital auto sales training programs nowadays, there are some misleading advantages that have been making rounds all over the internet. One false advantage is that digital training programs are cheaper than face to face training. This is quite false because after digital training your salespeople won’t have acquired the proper knowledge. And you will be forced to repeat lessons. This will cost you more than face to face training programs.
As you can see above, digital auto sales training may appear to be quite convenient for you especially if you have a busy schedule. But, you won’t be getting the full package. Weighing out between the two, face-to-face automotive sales training is much more efficient and effective in offering your employees the skills that you require in order to become a top performing dealership. You will be able to recall what your manager/trainer said at all times. Moreover, during face-to-face training, there will be minimal disruptions and you will be able to bond with other sales people and your trainer(s).